AZTUProgrammes

Bachelor's programme

MarketingCareer paths

Bachelor's050407Industrial economics and managementBusiness management17 subjects

Graduate career paths

The fields and roles graduates of this programme go on to work in.

6 career paths

  • Marketing professional development, industry collaboration and career prospects

    "marketing" educational program aims to form students' strategic thinking, analytical analysis and digital marketing competencies that respond to the challenges of the modern global market, consumer behavior and digital transformation. the methodological structure of the educational program is formed by building on theoretical fundamental knowledge, empirical application of this knowledge, market research and real cases (case studies). this approach ensures the formation of our graduates as competitive and creative marketing specialists in the labor market.

  • Digital marketing, analytics and performance management:

    Thanks to in-depth knowledge in internet technologies, digital platform management, seo/sem (search engine optimization and marketing), as well as web analytics and digital data analysis, our graduates are able to analyze the online behavior of target audiences, optimize advertising budgets and measure the effectiveness (roi) of campaigns. these competencies enable them to perform strategic tasks such as digital marketing analyst, performance marketing specialist and SMM manager in leading companies.

  • Strategic marketing and brand management:

    The acquired knowledge on the psychology of consumer behavior, analysis of the market situation, competitor analysis and brand positioning ensures that our graduates develop unique brand strategies in today's competitive markets. specialists formed in this direction manage all stages from the creation of products and services to their delivery to the final consumer, form a new brand identity and can act as a brand manager, marketing manager or product manager.

  • Public relations (pr) and corporate communications:

    Knowledge acquired in the field of modern media environment, corporate reputation management, content marketing and crisis communications teaches our students to establish proper communication channels with internal and external target audiences. our graduates can act in roles such as PR specialist, corporate communications manager or content strategist, who ensure the protection and promotion of the positive image of companies.

  • B2b marketing, sales and business development:

    Knowledge gained in customer relationship management (crm), corporate sales strategies, negotiation and trade marketing equips our students with the ability to build successful sales channels in both corporate (b2b) and retail (b2c) markets. our graduates realize new market opportunities in enterprises as sales managers, account managers or business development specialists.

  • Our strategic industrial partners with whom our students have internships and with whom we closely cooperate are classified by fields as follows:

    Large industrial holdings and transnational companies: azersun llc, silk way group, agro-vest pro, zafaroglu construction. finance and banking sector: kapital bank, unibank. consulting, audit and legal services: GMB cluster consulting llc, BERC group llc.