MarketingCompetencies

Professional competencies· 43

• COMPETENCY-23857

  To know the basics of economic theory, behavior at the enterprise and individual level, basic socio-economic indicators, problems and processes; (pk-1)

• COMPETENCY-16590

  To know the characteristics of markets in different competitive systems, the mechanism of operation of firms in different market types, different scenarios of mutual relations; (pk-2)

• COMPETENCY-43127

  To fully master the macroeconomic terminology, to be able to analyze the open economy and to be able to make proposals using theoretical models; (pk-3)

• COMPETENCY-53070

  To have skills in mathematical methods, quantitative and calculation methods and to be able to make optimal decisions using these methods and methods; (pk-4)

• COMPETENCY-18638

  To be able to work with general and specialized software (excel, word, power point, photoshop or any of the analytical programs (such as spss, stata, python), and perform simple analyses; (pk-5)

• COMPETENCY-18554

  To have statistical knowledge for the analysis and systematization of economic data, to be able to collect, analyze and forecast quantitative and qualitative data; (pk-6)

• COMPETENCY-42761

  To be able to learn and apply econometric methodology to solve the problems arising in the empirical study of economic issues; (pk-7)

• COMPETENCY-71177

  To acquire basic knowledge related to management and organization, to be able to analyze information on the specialty analytically and systematically; (pk-8)

• COMPETENCY-17705

  To have basic knowledge of the scientific-theoretical and conceptual foundations of accounting; (pk-9)

• COMPETENCY-21727

  To have basic knowledge of the scientific-theoretical and conceptual foundations of finance; (pk-10)

• COMPETENCY-68911

  To be able to analyze the economy regionally and sectorally, to know the role and importance of agriculture, industry and service sector in economic development, to be able to interpret new concepts in the field; (pk-11)

• COMPETENCY-86494

  The macroeconomic picture of the national economy, the dynamics of socio-economic indicators; to know the main contours of economic policy, to be able to conduct sectoral analysis; (pk-12)

• COMPETENCY-24997

  To have basic knowledge of the scientific-theoretical and conceptual bases of marketing activities; (pk-13)

• COMPETENCY-74469

  To have knowledge of understanding and proposing solutions to existing problems in management and organization; (pk-14)

• COMPETENCY-98785

  To propose and plan relevant activities and methods of business management, to have the ability to analyze their short and long-term results; (pk-15)

• COMPETENCY-24173

  To know the basic concepts of career, career development activities, job interview preparation procedures and interview techniques, to be able to prepare career road map and techniques, will, motivation and positive thinking, business ethics, job search strategies, as well as job application rules, professional cv, resume, request and recommendation letters; (pk-16)

• COMPETENCY-27197

  Knowing effective time management, stress management, creative, critical and analytical thinking, problem solving and decision-making techniques, public speaking skills, as well as team building and leadership principles; (pk-17)

• COMPETENCY-46350

  To be able to use in project management and other commonly used software, to be able to use oral and written communication tools in business life; (pk-18)

• COMPETENCY-62490

  To have the ability to know and apply the meaning of concepts and terms related to the specialty; (pk-19)

• COMPETENCY-98271

  To have the necessary knowledge to be able to solve tasks related to probability theory, statistical application and data analysis applied in economics and social sciences; (pk-20)

• COMPETENCY-14966

  Knowing the scientific-methodical basis of marketing analysis and conducting research; (pk-21)

• COMPETENCY-43422

  Being able to meet the needs and demands of customers at a higher level and using new technology based on creative thinking; (pk-22)

• COMPETENCY-11328

  Having the ability to apply knowledge in the field of marketing in solving practical problems; (pk-23)

• COMPETENCY-36847

  To know the changes occurring in the marketing sphere and to have the characteristics of mastering them; (pk-24)

• COMPETENCY-65654

  To have skills in the direction of fully meeting the needs and demands of local and international customers by coordinating marketing tools; (pk-25)

• COMPETENCY-99590

  Having the ability to detect marketing opportunities and problems that appear in that environment by continuously monitoring the market environment; (pk-26)

• COMPETENCY-45966

  Having the ability to provide and achieve competitive advantage of the enterprise by using marketing as a tool; (pk-27)

• COMPETENCY-26699

  Having the ability to analyze and report the results of marketing analysis and research; (pk-28)

• COMPETENCY-47345

  To obtain a wide range of information on the market where the enterprise operates and to be able to systematize them; (pk-29)

• COMPETENCY-27296

  Having the ability to work interactively with the marketing information system; (pk-30)

• COMPETENCY-16693

  To acquire the ability to achieve the goals facing the enterprise with the least possible expenses by using the limited funds in the marketing budget; (pk-31)

• COMPETENCY-67600

  Having the ability to ensure the interaction of the marketing service with other structural units in the enterprise; (pk-32)

• COMPETENCY-28352

  To acquire the ability to make tactical and strategic decisions in the field of marketing; (pk-33)

• COMPETENCY-14015

  Having the ability to form an integrated marketing communication system; (pk-34)

• COMPETENCY-74538

  Having the ability to take advantage of the creative initiatives of everyone in the enterprise; (pk-35)

• COMPETENCY-21254

  Having the ability to make effective marketing decisions in various service areas; (pk-36)

• COMPETENCY-91310

  To have the ability to predict the development of the enterprise and its main competitors, as well as market parameters in a complex marketing environment; (pk-37)

• COMPETENCY-78876

  To have the ability to eliminate or resolve conflict situations that may arise between the enterprise and various communication circles; (pk-38)

• COMPETENCY-74553

  Possess the ability to have a scientific mindset and skills to establish and maintain effective relationships with consumers; (pk-39)

• COMPETENCY-96907

  To be able to use the technologies of developing the company's brand strategy: (pk-40) brand-management

• COMPETENCY-40137

  To have knowledge of the company culture and corporate environment in order to conduct a corporate marketing policy appropriate to the enterprise; (pk-41)

• COMPETENCY-81138

  To master the methodologies and application rules to be applied in market research and market research; (pk-42)

• COMPETENCY-36048

  To have knowledge of digital marketing and its effective use in accordance with the current world practice; (pk-43)