AZTUProgrammes

Bachelor's programme

MarketingLearning outcomes

Bachelor's050407Industrial economics and managementBusiness management17 subjects

Programme learning outcomes

What a graduate is expected to know and be able to do on completing the programme.

6 PLO

  1. PLO 1PLO-10549

    Forming a general understanding of azerbaijan's recent history and reviewing recent history, improving marketing-based skills related to humanities

  2. PLO 2PLO-56725

    Ensuring that students improve at least 1 foreign language skill, acquire basic computer skills and basic mathematical literacy

  3. PLO 3PLO-79766

    Developing economic and management knowledge and providing basic knowledge in the fields of econometrics and statistics

  4. PLO 4PLO-52260

    Ensuring the student's understanding of marketing as a business function, as well as consumer behavior, marketing communication and branding concept, sales strategies and sales process formation

  5. PLO 5PLO-76325

    In addition to teaching digital marketing and all its tools and tools, digital marketing metrics application, marketing research and data-driven marketing, teaching alternative marketing approaches

  6. PLO 6PLO-81979

    Acquiring basic information about marketing trends, current topics, strategic marketing and business ethics, implementation of corporate social responsibility in marketing, evaluation strategies and distribution channels, supply chain and the role of the retailer in this chain.