MarketingCompetency matrix

Text version

1. Competency 1

   Oral and written communication skills in azerbaijani by specialty

   No contributing subject recorded.

2. Competency 2

   Communication skills in at least one foreign language in the specialty

   No contributing subject recorded.

3. Competency 3

   Systematic and comprehensive knowledge of the historical, legal, political, cultural, ideological foundations of azerbaijan statehood and its place and role in the modern world, the ability to predict the prospective development of our national state

   No contributing subject recorded.

4. Competency 4

   Ability to identify threats and challenges faced by our nation state

   No contributing subject recorded.

5. Competency 5

   Ability to use information technology at work

   No contributing subject recorded.

6. Competency 6

   Team work, the ability to achieve a common approach to problem solving

   No contributing subject recorded.

7. Competency 7

   The ability to adapt to new circumstances, initiative and the will to succeed

   No contributing subject recorded.

8. Competency 8

   Ability to identify and select additional information resources for problem solving

   No contributing subject recorded.

9. Competency 9

   Ability to analyze, summarize and apply relevant information for professional purposes

   No contributing subject recorded.

10. Competency 10

    Ability to plan and organize professional activities, improve future education and existing skills, manage time and complete tasks on time

    No contributing subject recorded.

11. Competency 11

    Ability to prioritize social and environmental responsibility, as well as civic awareness and ethical approach, as well as quality

    No contributing subject recorded.

12. Competency 12

    The ability to re-evaluate the situation and oneself and self-criticize in order to develop knowledge and skills

    No contributing subject recorded.

13. Competency 13

    Analyzing complex systems, discovering and understanding connections, understanding the principles of connection between systems in different fields and at different levels, acting in uncertain conditions (systemic thinking competence)

    No contributing subject recorded.

14. Competency 14

    The ability to understand and evaluate different options of the future (possible, probable and desired), to form a clear idea about the future, to evaluate the possible results of the activity, to take into account the risk and the changes that occur (prognostic competence).

    No contributing subject recorded.

15. Competency 15

    The ability to collectively develop and implement innovative decisions aimed at ensuring and improving sustainability at local and higher levels (strategic vision competence)

    No contributing subject recorded.

16. Competency 16

    Learning from others, understanding the needs, thoughts and actions of others (empathy), solving conflicts in the group, participating in collective and multilateral cooperation aimed at solving problems (collective work competence).

    No contributing subject recorded.

17. Competency 17

    To analyze accepted norms, approaches and opinions, to critically evaluate one's views and activities, to defend one's position in discussions on sustainable development issues (critical thinking competence)

    No contributing subject recorded.

18. Competency 18

    Critically evaluate one's role in society (self-awareness competence)

    No contributing subject recorded.

19. Competency 19

    The ability to use different approaches to the problem in order to solve complex problems, to make complex and fair decisions based on the listed competencies (competency of complex problem solving).

    No contributing subject recorded.

20. Competency 20

    Understanding and complex analysis of different views and approaches, broad integration and generalization of different perspectives of increasing diversity in the world (multicultural approach and openness)

    No contributing subject recorded.

21. Competency 21

    Ability to formulate interdisciplinary approaches and make decisions (interdisciplinary communication)

    No contributing subject recorded.

22. Competency 22

    To know the basics of economic theory, behavior at the enterprise and individual level, basic socio-economic indicators, problems and processes; (pk-1)

    No contributing subject recorded.

23. Competency 23

    To know the characteristics of markets in different competitive systems, the mechanism of operation of firms in different market types, different scenarios of mutual relations; (pk-2)

    No contributing subject recorded.

24. Competency 24

    To fully master the macroeconomic terminology, to be able to analyze the open economy and to be able to make proposals using theoretical models; (pk-3)

    No contributing subject recorded.

25. Competency 25

    To have skills in mathematical methods, quantitative and calculation methods and to be able to make optimal decisions using these methods and methods; (pk-4)

    No contributing subject recorded.

26. Competency 26

    To be able to work with general and specialized software (excel, word, power point, photoshop or any of the analytical programs (such as spss, stata, python), and perform simple analyses; (pk-5)

    No contributing subject recorded.

27. Competency 27

    To have statistical knowledge for the analysis and systematization of economic data, to be able to collect, analyze and forecast quantitative and qualitative data; (pk-6)

    No contributing subject recorded.

28. Competency 28

    To be able to learn and apply econometric methodology to solve the problems arising in the empirical study of economic issues; (pk-7)

    No contributing subject recorded.

29. Competency 29

    To acquire basic knowledge related to management and organization, to be able to analyze information on the specialty analytically and systematically; (pk-8)

    No contributing subject recorded.

30. Competency 30

    To have basic knowledge of the scientific-theoretical and conceptual foundations of accounting; (pk-9)

    No contributing subject recorded.

31. Competency 31

    To have basic knowledge of the scientific-theoretical and conceptual foundations of finance; (pk-10)

    No contributing subject recorded.

32. Competency 32

    To be able to analyze the economy regionally and sectorally, to know the role and importance of agriculture, industry and service sector in economic development, to be able to interpret new concepts in the field; (pk-11)

    No contributing subject recorded.

33. Competency 33

    The macroeconomic picture of the national economy, the dynamics of socio-economic indicators; to know the main contours of economic policy, to be able to conduct sectoral analysis; (pk-12)

    No contributing subject recorded.

34. Competency 34

    To have basic knowledge of the scientific-theoretical and conceptual bases of marketing activities; (pk-13)

    No contributing subject recorded.

35. Competency 35

    To have knowledge of understanding and proposing solutions to existing problems in management and organization; (pk-14)

    No contributing subject recorded.

36. Competency 36

    To propose and plan relevant activities and methods of business management, to have the ability to analyze their short and long-term results; (pk-15)

    No contributing subject recorded.

37. Competency 37

    To know the basic concepts of career, career development activities, job interview preparation procedures and interview techniques, to be able to prepare career road map and techniques, will, motivation and positive thinking, business ethics, job search strategies, as well as job application rules, professional cv, resume, request and recommendation letters; (pk-16)

    No contributing subject recorded.

38. Competency 38

    Knowing effective time management, stress management, creative, critical and analytical thinking, problem solving and decision-making techniques, public speaking skills, as well as team building and leadership principles; (pk-17)

    No contributing subject recorded.

39. Competency 39

    To be able to use in project management and other commonly used software, to be able to use oral and written communication tools in business life; (pk-18)

    No contributing subject recorded.

40. Competency 40

    To have the ability to know and apply the meaning of concepts and terms related to the specialty; (pk-19)

    No contributing subject recorded.

41. Competency 41

    To have the necessary knowledge to be able to solve tasks related to probability theory, statistical application and data analysis applied in economics and social sciences; (pk-20)

    No contributing subject recorded.

42. Competency 42

    Knowing the scientific-methodical basis of marketing analysis and conducting research; (pk-21)

    No contributing subject recorded.

43. Competency 43

    Being able to meet the needs and demands of customers at a higher level and using new technology based on creative thinking; (pk-22)

    No contributing subject recorded.

44. Competency 44

    Having the ability to apply knowledge in the field of marketing in solving practical problems; (pk-23)

    No contributing subject recorded.

45. Competency 45

    To know the changes occurring in the marketing sphere and to have the characteristics of mastering them; (pk-24)

    No contributing subject recorded.

46. Competency 46

    To have skills in the direction of fully meeting the needs and demands of local and international customers by coordinating marketing tools; (pk-25)

    No contributing subject recorded.

47. Competency 47

    Having the ability to detect marketing opportunities and problems that appear in that environment by continuously monitoring the market environment; (pk-26)

    No contributing subject recorded.

48. Competency 48

    Having the ability to provide and achieve competitive advantage of the enterprise by using marketing as a tool; (pk-27)

    No contributing subject recorded.

49. Competency 49

    Having the ability to analyze and report the results of marketing analysis and research; (pk-28)

    No contributing subject recorded.

50. Competency 50

    To obtain a wide range of information on the market where the enterprise operates and to be able to systematize them; (pk-29)

    No contributing subject recorded.

51. Competency 51

    Having the ability to work interactively with the marketing information system; (pk-30)

    No contributing subject recorded.

52. Competency 52

    To acquire the ability to achieve the goals facing the enterprise with the least possible expenses by using the limited funds in the marketing budget; (pk-31)

    No contributing subject recorded.

53. Competency 53

    Having the ability to ensure the interaction of the marketing service with other structural units in the enterprise; (pk-32)

    No contributing subject recorded.

54. Competency 54

    To acquire the ability to make tactical and strategic decisions in the field of marketing; (pk-33)

    No contributing subject recorded.

55. Competency 55

    Having the ability to form an integrated marketing communication system; (pk-34)

    No contributing subject recorded.

56. Competency 56

    Having the ability to take advantage of the creative initiatives of everyone in the enterprise; (pk-35)

    No contributing subject recorded.

57. Competency 57

    Having the ability to make effective marketing decisions in various service areas; (pk-36)

    No contributing subject recorded.

58. Competency 58

    To have the ability to predict the development of the enterprise and its main competitors, as well as market parameters in a complex marketing environment; (pk-37)

    No contributing subject recorded.

59. Competency 59

    To have the ability to eliminate or resolve conflict situations that may arise between the enterprise and various communication circles; (pk-38)

    No contributing subject recorded.

60. Competency 60

    Possess the ability to have a scientific mindset and skills to establish and maintain effective relationships with consumers; (pk-39)

    No contributing subject recorded.

61. Competency 61

    To be able to use the technologies of developing the company's brand strategy: (pk-40) brand-management

    No contributing subject recorded.

62. Competency 62

    To have knowledge of the company culture and corporate environment in order to conduct a corporate marketing policy appropriate to the enterprise; (pk-41)

    No contributing subject recorded.

63. Competency 63

    To master the methodologies and application rules to be applied in market research and market research; (pk-42)

    No contributing subject recorded.

64. Competency 64

    To have knowledge of digital marketing and its effective use in accordance with the current world practice; (pk-43)

    No contributing subject recorded.