Business and academic communication in azerbaijani languageSyllabus

Subject code

ÜF-1306y-İnformasiyatexnologiyaları

Credits

4

Student workload

120

Semester

Autumn semester

Academic year

2025-2026

Subject type

Mandatory

Form of education

Full-time

Language of instruction

Azerbaijani

In-class hours

45

Out-of-class hours

a) 50 b) 25

The subject "business and academic communication in azerbaijani language" is aimed at the formation of professional, scientific and official communication skills of students in higher education institutions in the state language. within the scope of the subject, norms of the literary language of azerbaijan, features of business and academic style, formal correspondence rules, document drafting, academic writing, scientific ethical behavior, speech culture, presentation and debate skills, as well as principles of professional communication in the digital communication environment are taught. in the learning process, students practically master the methods of preparing various business documents, writing academic texts, correct use of sources, citation and reference rules, prevention of plagiarism, preparation of scientific presentations and effective speech in front of the audience. the subject also includes the professional and ethical use of modern information and communication technologies and artificial intelligence-based tools (text editing, academic writing, presentation preparation, data processing and visualization tools). interactive discussions, situational tasks, project-based learning, teamwork and practical exercises are used in the training process.

• interactive discussion
• problem-based learning
• teamwork
• seminar
• case study
• presentations

1. 1

   CLO 1: • ftn1: i̇şgüzar və akademik kommunikasiyanın mahiyyəti, məqsəd və funksiyaları mənimsənilir və ixtisas üzrə müxtəlif kommunikativ situasiyalarda effektiv nitq fəaliyyəti həyata keçirilir.

2. 2

   CLO 2: • ftn2: i̇xtisas üzrə işgüzar üslubun leksik, qrammatik və sintaktik xüsusiyyətləri müəyyənləşdirilir və müxtəlif kommunikativ situasiyalarda düzgün tətbiq edilir. peşəkar fəaliyyətə uyğun şifahi və yazılı kommunikasiya vasitələrindən, peşə etikası və etiket normalarından səmərəli istifadə bacarığı formalaşdırılır.

1. 1.
   Topic 1. topic, goals and objectives of the subject "business and academic communication in the azerbaijani language". understanding of communication. communicativeness as one of the important functions of speech.Seminar

   In this topic, students get acquainted with the purpose, tasks and scope of the subject "business and academic communication in the azerbaijani language". the concept of communication, its types, functions and the role of communicativeness in speech activity are explained. students' reading comprehension, expression, presentation and discussion skills are developed by working on the text about azerbaijan technical university. through questions and tasks with communicative content, the basic principles of effective communication are mastered.

2. 2.
   The emergence and development of the azerbaijan state (3rd–2nd millennia bc).Seminar

   This topic covers the emergence and developmental stages of the earliest state formations established in the territory of azerbaijan from ancient times. it examines their systems of governance, political structure, economic life, and cultural characteristics. in addition, it analyzes their position within the region and their relations with neighboring states. special emphasis is placed on the role of these states in shaping the history of azerbaijani statehood.

   • • clo2: clarifies selected controversial issues in azerbaijani history.
   • • clo1: explains the key characteristics of the main periods of azerbaijani history.
   • • clo3: develops an objective position on relevant historical issues.
   • • clo4: demonstrates the required basic knowledge and formulates independent views on course topics.
   • • clo5:relates azerbaijan's ancient history to the modern era.
3. 3.
   Topic 3. business communication and its basic principles. communication as information exchangeSeminar

   In this topic, the essence, purpose and principles of business communication are taught. the structure of the communication process, the stages of information exchange, the role of verbal and non-verbal means are explained. effective communication strategies are applied based on practical situations.

4. 4.
   Topic 4. self-presentation in business communicationSeminar

   The purpose, structure and presentation techniques of self-presentation are studied in the subject. students prepare successful self-presentation examples for job interviews, conferences, presentations, and formal meetings. speech culture, body language and communication skills with the audience are developed.

5. 5.
   Advanced excel functions for finance: offset, index/match, array formulasSeminar

   Advanced excel functions for finance: offset, index/match, array formulas

6. 6.
   Topic 6. monological genres of business communicationSeminar

   The topic describes the characteristics, structure and application areas of monologue speech. the rules of preparation of monologue genres such as report, presentation, speech and report are taught. in practical sessions, students prepare and present speeches on various topics.

7. 7.
   Topic 7. expressive actions that complete non-verbal communication and communication in business communication; body language, facial expressions and gesturesSeminar

   In this topic, the role of non-verbal means of communication in business relations is studied. concepts of body language, facial expressions, gestures, eye contact, posture and personal space are explained. the impact of non-verbal behavior on communication is assessed through analyzes of various situations.

8. 8.
   Topic 8. ethics and psychology of business communicationSeminar

   Business ethics, professional ethics, psychological relations and subordination rules are studied in the subject. relationships with superiors, colleagues, and clients, formal norms of behavior, and principles of ethical decision-making are analyzed based on practical examples.

9. 9.
   Məkan kommutasiyası və məkan kommutasiya qurğularıSeminar

   Məkan kommutasiyasının iş prinsipi, kommutasiya matrisləri və məkan kommutasiya qurğularının quruluşu öyrənilir.

   • Kommutasiya sistemlərində trafik, erlanq modeli, xidmət keyfiyyəti və əsas trafik parametrlərini hesablayır.
10. 10.
    Topic 10. oral and written communication in azerbaijani language for relevant specialties. professional ethics and rules of etiquette. business career managementSeminar

    In the subject, the characteristics of oral and written professional communication in various fields of specialization are studied. basic principles of professional ethics, business etiquette, workplace communication culture and career development are explained. through practical tasks, the skills of preparing professional correspondence, organizing official speeches and career planning are developed.

11. 11.
    Topic 11. cross-cultural aspects of oral business communicationSeminar

    In this topic, the characteristics of business communication with people belonging to different cultures are studied. the influence of cultural differences on communication, international norms of ethical behavior and ways to ensure mutual understanding are explained. intercultural communication skills are developed based on practical situations.

12. 12.
    Topic 12. written business communication and the rules of their conduct. document as the main product of written business communicationSeminar

    The main principles of written business communication, the rules of preparation of official documents and the legal significance of documents are studied in the subject. functions of written means of communication, document circulation and official writing norms are explained. practical studies are carried out on various document samples.

13. 13.
    Exercise 8. cr, mn. natural compounds, acquisition, properties and applicationSeminar

    During the course, the basic minerals of chromium and manganese, methods of obtaining them from ores and chemical activity are investigated. chromium is mainly found in the form of natural compounds such as chromite (fecr₂o₄), and manganese is found in the form of pyrolusite (mno₂). also information about oxides of these metals, reduction reactions and different degrees of oxidation is given. due to its high corrosion resistance, chromium is being used in chroming, stainless steels and special alloys, and manganese is being studied in steel production, alloy strengthening, chemical industry and other fields.

    • At the end of the lesson, the student: can identify the main natural compounds of chromium and manganese; can explain the types of cr and mn ores; can explain the methods of obtaining chromium and manganese in industry; can compare the physical and chemical properties of these metals; can explain the properties of oxides and salts of chromium and manganese; can identify the role of chromium in stainless steel and alloys; can explain the application of manganese in metallurgy and other industries; can analyze the relationship between the properties of metals and their areas of use.
14. 14.
    Topic 14. organizational and administrative documents. implementation of electronic document circulationSeminar

    Types of organizational and administrative documents, preparation and execution rules are studied in the subject. the characteristics of orders, decrees, decisions, protocols, acts and other organizational documents are explained. advantages of electronic document circulation systems, digital signature and electronic management are analyzed on the basis of practical examples.

15. 15.
    Topic 15. reference and analytical documentsSeminar

    In this topic, the principles of preparation of references, references, reports, analytical references, overviews and other reference documents are taught. the rules of data collection, analysis, systematization and formal presentation are mastered through practical studies.

16. 16.
    Topic 16. letters: their types and writing rulesSeminar

    In this topic, the types and preparation rules of official, commercial, guarantee, thank you, invitation, request and response letters are studied. the structure of the letter, application forms, stylistic features and ethical norms are explained. through practical exercises, business letters are prepared for various purposes.

17. 17.
    Topic 17. business communication in the field of business; basic ethical principles, rules of conduct and negotiation techniques. commercial correspondence and business referrals. business e-mail and other internal electronic correspondence; rules for using social networksSeminar

    In this topic, the ethical norms of professional communication in the business environment, behavioral principles and effective negotiation methods are studied. the principles of preparing commercial correspondence, giving business recommendations, conducting official correspondence by e-mail, as well as the principles of intra-organizational electronic communication and using social networks for professional purposes are mastered on the basis of practical examples.

18. 18.
    Topic 18. main types of written messages; commercial correspondence (letters) and non-commercial lettersSeminar

    In this topic, the classification of written messages, their purpose and functions are taught. the structure, style features and drafting rules of commercial and non-commercial letters are explained. formal and informal correspondence is prepared based on various practical situations, the efficiency of written speech is increased through communicative tasks.

19. 19.
    Azerbaijan in the modern period (2000–present).Seminar

    This topic examines azerbaijan's political, economic, and social development during the period of independence. it explores the reforms implemented in public administration, the country's economic development strategy, and the main directions of its international cooperation. the topic also analyzes azerbaijan's foreign policy priorities, its relations with regional and international organizations, and its growing role in global affairs. furthermore, it discusses the country's achievements in the modern era and its future development prospects.

20. 20.
    20. advertising as an organic and integral part of business relations. main features of language media and advertising language. preparation of advertising textsSeminar

    In this topic, the role of advertising in business activity, principles of advertising communication and stylistic features of advertising language are studied. the use of language media in advertising activities, the preparation of advertising texts according to the characteristics of the audience and their communicative effect are analyzed on practical examples.

21. 21.
    Harmonik rəqslər və onların təqdimatı: a) periodik rəqslərin spektrləri; b) qeyri-periodik rəqslərin spektrləriSeminar

    Harmonik rəqslərin zaman və tezlik oblastında təqdimatı, periodik və qeyri-periodik rəqslərin spektral xüsusiyyətləri öyrənilir.

22. 22.
    Topic 22. preparation and types of review articles on the topic of scientific research. preparation of presentations on scientific works. dissertation drafting rules. a cross-cultural dimension of written business communicationSeminar

    In this topic, the main stages of scientific-research activity, the methodology of preparing review articles, the rules of planning and presentation of scientific presentations are taught. dissertation structural elements, requirements of scientific style and international standards of academic writing are explained. cross-cultural differences in written business communication and principles of international academic communication are analyzed based on practical examples.

23. 23.
    Topic 23. repetition and finalization of program materials held on the subjectSeminar

    During this topic, the theoretical knowledge and practical skills learned throughout the semester are systematized, summarized and strengthened. students demonstrate their acquired knowledge and skills through communicative tasks, case studies, presentations, projects and discussions. in preparation for the final assessment, the main topics are repeated and an integrative approach is applied.

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