Business and academic communication in azerbaijani languageSyllabus

Subject code

ÜF-1306y-Marketing

Credits

4

Student workload

120

Semester

Autumn semester

Academic year

2025-2026

Subject type

Mandatory

Form of education

Full-time

Language of instruction

Azerbaijani

In-class hours

45

Out-of-class hours

a) 50 b) 25

The subject "business and academic communication in azerbaijani language" is aimed at the formation of professional, scientific and official communication skills of students in higher education institutions in the state language. within the scope of the subject, norms of the literary language of azerbaijan, features of business and academic style, formal correspondence rules, document drafting, academic writing, scientific ethical behavior, speech culture, presentation and debate skills, as well as principles of professional communication in the digital communication environment are taught. in the learning process, students practically master the methods of preparing various business documents, writing academic texts, correct use of sources, citation and reference rules, prevention of plagiarism, preparation of scientific presentations and effective speech in front of the audience. the subject also includes the professional and ethical use of modern information and communication technologies and artificial intelligence-based tools (text editing, academic writing, presentation preparation, data processing and visualization tools). interactive discussions, situational tasks, project-based learning, teamwork and practical exercises are used in the training process.

• interactive discussion
• problem-based learning
• teamwork
• seminar
• case study
• presentations

1. 1

   CLO 1: • ftn1: i̇şgüzar və akademik kommunikasiyanın mahiyyəti, məqsəd və funksiyaları mənimsənilir və ixtisas üzrə müxtəlif kommunikativ situasiyalarda effektiv nitq fəaliyyəti həyata keçirilir.

2. 2

   CLO 2: • ftn2: i̇xtisas üzrə işgüzar üslubun leksik, qrammatik və sintaktik xüsusiyyətləri müəyyənləşdirilir və müxtəlif kommunikativ situasiyalarda düzgün tətbiq edilir. peşəkar fəaliyyətə uyğun şifahi və yazılı kommunikasiya vasitələrindən, peşə etikası və etiket normalarından səmərəli istifadə bacarığı formalaşdırılır.

1. 1.
   K-nearest neighbor (knn) algorithmSeminar

   The k-nearest neighbor algorithm, which is one of the simplest, instance-based and lazy learning algorithms of supervised learning, is studied in the subject. students analyze that the model does not construct any mathematical equations during the training phase, but simply stores the data in memory and evaluates the newly arrived data point based on the category of its "k" number of neighbors that are closest to it in terms of position. the course examines the euclidean, manhattan, and minkowski metrics used to measure the distance between points, as well as the principles of choosing the optimal "k" parameter, which directly affects the performance of the model.

   • Solves prediction and classification problems by applying supervised learning algorithms (decision tree, random forest, knn, svm, naive bayes and regression).
2. 2.
   Topic 2. the nature and characteristics of business style in azerbaijani languageSeminar

   In the topic, the place of the business style, the main language features and areas of application are studied among the functional styles of the azerbaijani language. the principles of formality, accuracy, conciseness, standardization and objectivity are explained. students' formal writing skills are formed through business document samples and practical studies.

3. 3.
   Topic 3. business communication and its basic principles. communication as information exchangeSeminar

   In this topic, the essence, purpose and principles of business communication are taught. the structure of the communication process, the stages of information exchange, the role of verbal and non-verbal means are explained. effective communication strategies are applied based on practical situations.

4. 4.
   Topic 4. self-presentation in business communicationSeminar

   The purpose, structure and presentation techniques of self-presentation are studied in the subject. students prepare successful self-presentation examples for job interviews, conferences, presentations, and formal meetings. speech culture, body language and communication skills with the audience are developed.

5. 5.
   Topic 5. dialogue genres in business communicationSeminar

   In this topic, the types, structure and ethical norms of business dialogue are taught. dialogue samples of interviews, negotiations, telephone conversations, consultations and official meetings are analyzed. dialogue building skills are developed through role-playing games and practical tasks.

6. 6.
   Topic 6. monological genres of business communicationSeminar

   The topic describes the characteristics, structure and application areas of monologue speech. the rules of preparation of monologue genres such as report, presentation, speech and report are taught. in practical sessions, students prepare and present speeches on various topics.

7. 7.
   Topic 7. expressive actions that complete non-verbal communication and communication in business communication; body language, facial expressions and gesturesSeminar

   In this topic, the role of non-verbal means of communication in business relations is studied. concepts of body language, facial expressions, gestures, eye contact, posture and personal space are explained. the impact of non-verbal behavior on communication is assessed through analyzes of various situations.

8. 8.
   Topic 8. ethics and psychology of business communicationSeminar

   Business ethics, professional ethics, psychological relations and subordination rules are studied in the subject. relationships with superiors, colleagues, and clients, formal norms of behavior, and principles of ethical decision-making are analyzed based on practical examples.

9. 9.
   Topic 9. logistic support of project activities. project preparation and presentation. elements required in the presentation of the projectSeminar

   In this topic, the principles of project activity planning, organization and logistic support are taught. the purpose, tasks, stages, resource management and risk assessment of the project are explained. students acquire practical skills in preparing project documents, constructing a presentation structure, and selecting visual aids used during a presentation. through communicative tasks, the ability to professionally present the project to the audience is formed.

10. 10.
    Radioqəbuledici qurğuların tezlik çeviriciləri (m) radioverici qurğuların tezlik çeviriciləri haqqında məlumatlar.(m).Seminar

    Detektorların təyinatı, əsas növləri və zəif radio siqnallarının detektorlanması prinsipləri öyrənilir.

11. 11.
    Electrochemical processes, electrode potential. hydrogen electrode. the order of abundance of metals.Seminar

    Electrochemical processes are processes that occur due to the transfer and acceptance of electrons during chemical reactions. these processes are based on oxidation-reduction reactions. the electron-donating substance is oxidized, and the electron-accepting substance is reduced. electrode potential is the potential difference between the metal electrode and its salt solution. this potential depends on the ability of metal atoms to donate electrons or their ions to accept electrons. the standard electrode potential is the electrode potential measured under certain conditions (25°c temperature, 1 mol/l concentration of ions and 1 atm pressure). these values ​​are used to compare the activity of metals. the hydrogen electrode is the main reference electrode adopted in the measurement of standard electrode potentials. the potential of the standard hydrogen electrode is assumed to be 0 v. the potentials of other metals are determined by comparison with it. the voltage order of metals (electrochemical order) is the arrangement of metals based on standard electrode potentials. meanwhile: metals with a more negative potential are more prone to donating electrons and are more active. metals with a more positive potential tend to accept electrons and are less active.

12. 12.
    Topic 12. written business communication and the rules of their conduct. document as the main product of written business communicationSeminar

    The main principles of written business communication, the rules of preparation of official documents and the legal significance of documents are studied in the subject. functions of written means of communication, document circulation and official writing norms are explained. practical studies are carried out on various document samples.

13. 13.
    Topic 13. types of personal documents and rules of compilationSeminar

    In this topic, the rules of preparation of application, biography (cv), autobiography, explanation, power of attorney, character certificate and other personal documents are taught. the structure, language and design features of each document type are explained based on practical examples. students prepare various personal documents independently.

14. 14.
    Topic 14. organizational and administrative documents. implementation of electronic document circulationSeminar

    Types of organizational and administrative documents, preparation and execution rules are studied in the subject. the characteristics of orders, decrees, decisions, protocols, acts and other organizational documents are explained. advantages of electronic document circulation systems, digital signature and electronic management are analyzed on the basis of practical examples.

15. 15.
    Topic 15. reference and analytical documentsSeminar

    In this topic, the principles of preparation of references, references, reports, analytical references, overviews and other reference documents are taught. the rules of data collection, analysis, systematization and formal presentation are mastered through practical studies.

16. 16.
    Topic 16. letters: their types and writing rulesSeminar

    In this topic, the types and preparation rules of official, commercial, guarantee, thank you, invitation, request and response letters are studied. the structure of the letter, application forms, stylistic features and ethical norms are explained. through practical exercises, business letters are prepared for various purposes.

17. 17.
    Topic 17. business communication in the field of business; basic ethical principles, rules of conduct and negotiation techniques. commercial correspondence and business referrals. business e-mail and other internal electronic correspondence; rules for using social networksSeminar

    In this topic, the ethical norms of professional communication in the business environment, behavioral principles and effective negotiation methods are studied. the principles of preparing commercial correspondence, giving business recommendations, conducting official correspondence by e-mail, as well as the principles of intra-organizational electronic communication and using social networks for professional purposes are mastered on the basis of practical examples.

18. 18.
    Topic 18. main types of written messages; commercial correspondence (letters) and non-commercial lettersSeminar

    In this topic, the classification of written messages, their purpose and functions are taught. the structure, style features and drafting rules of commercial and non-commercial letters are explained. formal and informal correspondence is prepared based on various practical situations, the efficiency of written speech is increased through communicative tasks.

19. 19.
    The market and its functioning mechanism. market infrastructureSeminar

    The economic nature of the market, its functions, types and mechanism of action. the interaction of demand, supply and price. market relations. elements of the market infrastructure and its role in the economy

20. 20.
    Topic 20. advertising as an organic and integral part of business relations. main features of language media and advertising language. preparation of advertising textsSeminar

    In this topic, the role of advertising in business activity, principles of advertising communication and stylistic features of advertising language are studied. the use of language media in advertising activities, the preparation of advertising texts according to the characteristics of the audience and their communicative effect are analyzed on practical examples.

21. 21.
    Topic 21. language for academic purposes. academic and professional writing guidelines. elements, characteristics and types of academic communicationSeminar

    In this subject, the features of the academic style, the basic principles of scientific and professional writing, the types of academic communication and ethical norms are taught. the rules for preparing report, thesis, scientific article, course work, course project and other scientific writing samples are mastered through practical exercises. special attention is paid to the principles of academic integrity, referencing and the prevention of plagiarism.

22. 22.
    Topic 22. preparation and types of review articles on the topic of scientific research. preparation of presentations on scientific works. dissertation drafting rules. a cross-cultural dimension of written business communicationSeminar

    In this topic, the main stages of scientific-research activity, the methodology of preparing review articles, the rules of planning and presentation of scientific presentations are taught. dissertation structural elements, requirements of scientific style and international standards of academic writing are explained. cross-cultural differences in written business communication and principles of international academic communication are analyzed based on practical examples.

23. 23.
    Topic 23. repetition and finalization of program materials held on the subjectSeminar

    During this topic, the theoretical knowledge and practical skills learned throughout the semester are systematized, summarized and strengthened. students demonstrate their acquired knowledge and skills through communicative tasks, case studies, presentations, projects and discussions. in preparation for the final assessment, the main topics are repeated and an integrative approach is applied.

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