Subject · Marketing
Business and academic communication in azerbaijani languageCLO↔PLO matrix
CLO ↔ PLO matching table
How this subject's course outcomes map onto the programme's learning outcomes.
| Course outcome | PLO 1 | PLO 2 | PLO 3 | PLO 4 | PLO 5 | PLO 6 |
|---|---|---|---|---|---|---|
| CLO 1CLO-27106• ftn1: i̇şgüzar və akademik kommunikasiyanın mahiyyəti, məqsəd və funksiyaları mənimsənilir və ixtisas üzrə müxtəlif kommunikativ situasiyalarda effektiv nitq fəaliyyəti həyata keçirilir. | does not match | does not match | does not match | does not match | does not match | does not match |
| CLO 2CLO-49445• ftn2: i̇xtisas üzrə işgüzar üslubun leksik, qrammatik və sintaktik xüsusiyyətləri müəyyənləşdirilir və müxtəlif kommunikativ situasiyalarda düzgün tətbiq edilir. peşəkar fəaliyyətə uyğun şifahi və yazılı kommunikasiya vasitələrindən, peşə etikası və etiket normalarından səmərəli istifadə bacarığı formalaşdırılır. | does not match | does not match | does not match | does not match | does not match | does not match |
Programme learning outcomes
PLO 1
Forming a general understanding of azerbaijan's recent history and reviewing recent history, improving marketing-based skills related to humanities
No contribution from this subject
PLO 2
Ensuring that students improve at least 1 foreign language skill, acquire basic computer skills and basic mathematical literacy
No contribution from this subject
PLO 3
Developing economic and management knowledge and providing basic knowledge in the fields of econometrics and statistics
No contribution from this subject
PLO 4
Ensuring the student's understanding of marketing as a business function, as well as consumer behavior, marketing communication and branding concept, sales strategies and sales process formation
No contribution from this subject
PLO 5
In addition to teaching digital marketing and all its tools and tools, digital marketing metrics application, marketing research and data-driven marketing, teaching alternative marketing approaches
No contribution from this subject
PLO 6
Acquiring basic information about marketing trends, current topics, strategic marketing and business ethics, implementation of corporate social responsibility in marketing, evaluation strategies and distribution channels, supply chain and the role of the retailer in this chain.
No contribution from this subject