Business and academic communication in azerbaijani languageSyllabus

Subject code

ÜF-1306y-Biznesinidarəedilməsi

Credits

4

Student workload

117

Semester

Autumn semester

Academic year

2025-2026

Subject type

Mandatory

Form of education

Full-time

Language of instruction

Azerbaijani

In-class hours

45

Out-of-class hours

a) 50 b) 25

The subject "business and academic communication in azerbaijani language" is aimed at the formation of professional, scientific and official communication skills of students in higher education institutions in the state language. within the scope of the subject, norms of the literary language of azerbaijan, features of business and academic style, formal correspondence rules, document drafting, academic writing, scientific ethical behavior, speech culture, presentation and debate skills, as well as principles of professional communication in the digital communication environment are taught. in the learning process, students practically master the methods of preparing various business documents, writing academic texts, correct use of sources, citation and reference rules, prevention of plagiarism, preparation of scientific presentations and effective speech in front of the audience. the subject also includes the professional and ethical use of modern information and communication technologies and artificial intelligence-based tools (text editing, academic writing, presentation preparation, data processing and visualization tools). interactive discussions, situational tasks, project-based learning, teamwork and practical exercises are used in the training process.

• interactive discussion
• problem-based learning
• teamwork
• seminar
• case study
• presentations

1. 1

   CLO 1: • ftn1: i̇şgüzar və akademik kommunikasiyanın mahiyyəti, məqsəd və funksiyaları mənimsənilir və ixtisas üzrə müxtəlif kommunikativ situasiyalarda effektiv nitq fəaliyyəti həyata keçirilir.

2. 2

   CLO 2: • ftn2: i̇xtisas üzrə işgüzar üslubun leksik, qrammatik və sintaktik xüsusiyyətləri müəyyənləşdirilir və müxtəlif kommunikativ situasiyalarda düzgün tətbiq edilir. peşəkar fəaliyyətə uyğun şifahi və yazılı kommunikasiya vasitələrindən, peşə etikası və etiket normalarından səmərəli istifadə bacarığı formalaşdırılır.

1. 1.
   Topic 1. topic, goals and objectives of the subject "business and academic communication in the azerbaijani language". understanding of communication. communicativeness as one of the important functions of speech.Seminar

   In this topic, students get acquainted with the purpose, tasks and scope of the subject "business and academic communication in the azerbaijani language". the concept of communication, its types, functions and the role of communicativeness in speech activity are explained. students' reading comprehension, expression, presentation and discussion skills are developed by working on the text about azerbaijan technical university. through questions and tasks with communicative content, the basic principles of effective communication are mastered.

2. 2.
   Topic 2. the nature and characteristics of business style in azerbaijani languageSeminar

   In the topic, the place of the business style, the main language features and areas of application are studied among the functional styles of the azerbaijani language. the principles of formality, accuracy, conciseness, standardization and objectivity are explained. students' formal writing skills are formed through business document samples and practical studies.

3. 3.
   The simplest irradiators. elementary electric and magnetic vibrators, their direction diagram. huygens elementSeminar
4. 4.
   Topic 4. self-presentation in business communicationSeminar

   The purpose, structure and presentation techniques of self-presentation are studied in the subject. students prepare successful self-presentation examples for job interviews, conferences, presentations, and formal meetings. speech culture, body language and communication skills with the audience are developed.

5. 5.
   Topic 5. dialogue genres in business communicationSeminar

   In this topic, the types, structure and ethical norms of business dialogue are taught. dialogue samples of interviews, negotiations, telephone conversations, consultations and official meetings are analyzed. dialogue building skills are developed through role-playing games and practical tasks.

6. 6.
   Topic 6. monological genres of business communicationSeminar

   The topic describes the characteristics, structure and application areas of monologue speech. the rules of preparation of monologue genres such as report, presentation, speech and report are taught. in practical sessions, students prepare and present speeches on various topics.

7. 7.
   Topic 7. expressive actions that complete non-verbal communication and communication in business communication; body language, facial expressions and gesturesSeminar

   In this topic, the role of non-verbal means of communication in business relations is studied. concepts of body language, facial expressions, gestures, eye contact, posture and personal space are explained. the impact of non-verbal behavior on communication is assessed through analyzes of various situations.

8. 8.
   Topic 8. ethics and psychology of business communicationSeminar

   Business ethics, professional ethics, psychological relations and subordination rules are studied in the subject. relationships with superiors, colleagues, and clients, formal norms of behavior, and principles of ethical decision-making are analyzed based on practical examples.

9. 9.
   Topic 9. logistic support of project activities. project preparation and presentation. elements required in the presentation of the projectSeminar

   In this topic, the principles of project activity planning, organization and logistic support are taught. the purpose, tasks, stages, resource management and risk assessment of the project are explained. students acquire practical skills in preparing project documents, constructing a presentation structure, and selecting visual aids used during a presentation. through communicative tasks, the ability to professionally present the project to the audience is formed.

10. 10.
    Topic 10. oral and written communication in azerbaijani language for relevant specialties. professional ethics and rules of etiquette. business career managementSeminar

    In the subject, the characteristics of oral and written professional communication in various fields of specialization are studied. basic principles of professional ethics, business etiquette, workplace communication culture and career development are explained. through practical tasks, the skills of preparing professional correspondence, organizing official speeches and career planning are developed.

11. 11.
    Topic 11. cross-cultural aspects of oral business communicationSeminar

    In this topic, the characteristics of business communication with people belonging to different cultures are studied. the influence of cultural differences on communication, international norms of ethical behavior and ways to ensure mutual understanding are explained. intercultural communication skills are developed based on practical situations.

12. 12.
    Topic 12. written business communication and the rules of their conduct. document as the main product of written business communicationSeminar

    The main principles of written business communication, the rules of preparation of official documents and the legal significance of documents are studied in the subject. functions of written means of communication, document circulation and official writing norms are explained. practical studies are carried out on various document samples.

13. 13.
    Topic 13. types of personal documents and rules of compilationSeminar

    In this topic, the rules of preparation of application, biography (cv), autobiography, explanation, power of attorney, character certificate and other personal documents are taught. the structure, language and design features of each document type are explained based on practical examples. students prepare various personal documents independently.

14. 14.
    Topic 14. organizational and administrative documents. implementation of electronic document circulationSeminar

    Types of organizational and administrative documents, preparation and execution rules are studied in the subject. the characteristics of orders, decrees, decisions, protocols, acts and other organizational documents are explained. advantages of electronic document circulation systems, digital signature and electronic management are analyzed on the basis of practical examples.

15. 15.
    Topic 15. reference and analytical documentsSeminar

    In this topic, the principles of preparation of references, references, reports, analytical references, overviews and other reference documents are taught. the rules of data collection, analysis, systematization and formal presentation are mastered through practical studies.

16. 16.
    Topic 16. letters: their types and writing rulesSeminar

    In this topic, the types and preparation rules of official, commercial, guarantee, thank you, invitation, request and response letters are studied. the structure of the letter, application forms, stylistic features and ethical norms are explained. through practical exercises, business letters are prepared for various purposes.

17. 17.
    Topic 17. business communication in the field of business; basic ethical principles, rules of conduct and negotiation techniques. commercial correspondence and business referrals. business e-mail and other internal electronic correspondence; rules for using social networksSeminar

    In this topic, the ethical norms of professional communication in the business environment, behavioral principles and effective negotiation methods are studied. the principles of preparing commercial correspondence, giving business recommendations, conducting official correspondence via e-mail, as well as the principles of intra-organizational electronic communication and using social networks for professional purposes are mastered on the basis of practical examples.

18. 18.
    Topic 18. main types of written messages; commercial correspondence (letters) and non-commercial lettersSeminar

    In this topic, the classification of written messages, their purpose and functions are taught. the structure, style features and drafting rules of commercial and non-commercial letters are explained. formal and informal correspondence is prepared based on various practical situations, the efficiency of written speech is increased through communicative tasks.

19. 19.
    Topic 19. electronic business communication. postal correspondence. basic principles of letter writing. advertising in written business communicationSeminar

    In this subject, modern means of electronic business communication, ethical and technical rules of e-mail correspondence, principles of preparing official e-mails are taught. in written business communication, the characteristics of advertising texts, their purpose and possibilities of communicative influence are mastered on the basis of practical studies.

20. 20.
    Topic 20. advertising as an organic and integral part of business relations. main features of language media and advertising language. preparation of advertising textsSeminar

    In this topic, the role of advertising in business activity, principles of advertising communication and stylistic features of advertising language are studied. the use of language media in advertising activities, the preparation of advertising texts according to the characteristics of the audience and their communicative effect are analyzed on practical examples.

21. 21.
    Topic 21. language for academic purposes. academic and professional writing guidelines. elements, characteristics and types of academic communicationSeminar

    In this subject, the features of the academic style, the basic principles of scientific and professional writing, the types of academic communication and ethical norms are taught. the rules for preparing report, thesis, scientific article, course work, course project and other scientific writing samples are mastered through practical exercises. special attention is paid to the principles of academic integrity, referencing and the prevention of plagiarism.

22. 22.
    Topic 22. preparation and types of review articles on the topic of scientific research. preparation of presentations on scientific works. dissertation drafting rules. a cross-cultural dimension of written business communicationSeminar

    In this topic, the main stages of scientific-research activity, the methodology of preparation of review articles, the rules of planning and presentation of scientific presentations are taught. dissertation structural elements, requirements of scientific style and international standards of academic writing are explained. cross-cultural differences in written business communication and principles of international academic communication are analyzed based on practical examples.

23. 23.
    Topic 23. repetition and finalization of program materials held on the subjectSeminar

    During this topic, the theoretical knowledge and practical skills learned throughout the semester are systematized, summarized and strengthened. students demonstrate their acquired knowledge and skills through communicative tasks, case studies, presentations, projects and discussions. in preparation for the final assessment, the main topics are repeated and an integrative approach is applied.

No reading list has been added.